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Bleicheli 'Stadtlounge'St. Gallen, Switzerland
St. Gallen is a cantonal capital in Northeastern Switzerland, with a population of 74,000. It was one of the world's leading centers of embroidery production in the 19th Century, when the Bleicheli quarter just outside the city's medieval old town was home to many textile factories. Today, the Bleicheli is the financial district of St. Gallen, with modern banks and insurance buildings that are more functional than people-friendly. In an effort to make the Bleicheli more lively and attractive to pedestrians, the Schweizer Verbandes der Raiffeisenbanken (SVRB) and the city of St. Gallen announced a design competition. The idea was to create a "public living room" amid the mini-skyscrapers of the financial district. The winning "Stadtlounge" or "city lounge" proposal, by artist Pipilotti Rist and the Carlos Martinez architectural firm, features a bright red surfacing that appears to have swept in like the tide, covering everything in its path. At night, the streets are illuminated by blimp-shaped objects that hang from cables strung between the district's modern office buildings. The Stadtlounge opened on November 3, 2005. On the following pages, you can see pictures that were taken the day before the grand opening. (Thanks to the project's bright carpeting, the Stadtlounge has been nicknamed "Red Square.")
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About the author: Durant Imboden is a professional travel writer, book author, and editor who focuses on European cities and transportation. After 4-1/2 years of covering European travel topics for About.com, Durant and Cheryl Imboden co-founded Europe for Visitors in 2001. The site has earned "Best of the Web" honors from Forbes and The Washington Post. For more information, see About Europe for Visitors, press clippings, and reader testimonials. |
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